Art direction
Briefs, casting and sets, so every photograph and film looks like the same company.
Includes
- Campaigns
- Lookbooks
- Set design
- Styling
Most brands look inconsistent because different people photograph them, each with a different idea of what the brand is. Art direction is the idea, written down and shown.
We build a board for every project from the places, materials and light the brand belongs to. It becomes the brief for every shoot, whoever is behind the camera.
What we make
Briefs, casting, locations, sets and styling for campaigns, lookbooks and product launches. We direct on set, and we edit and grade the results so a year of images still looks like one series.
How it ends
A visual guide with the references, the lighting, the colours and the frames to avoid, ready to hand to any photographer the company works with next.
