Journal
Notes from both studios on naming, colour, type, photography and the way we work.
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Why we name things last
A name chosen in the first week has to carry ideas nobody has had yet.
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One colour is enough
Most brands we inherit have nine colours and use none of them with conviction.
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Photographing places before people
Before anyone poses, we spend a day photographing the rooms, the light and the street.
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A whole brand in one typeface
Pairing fonts is a way of avoiding a decision. We set most identities in a single family.
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The first meeting decides the project
We bring no slides to a first meeting. We bring questions and a notebook.
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Two studios, one desk
Barcelona and Copenhagen work as one team, on the same projects, at the same table.