Naming
Names for companies and products, checked against trademarks and domains before anyone grows attached.
Includes
- Company names
- Product names
- Taglines
- Tone of voice
A name is said more often than any logo is seen. It has to work on the phone, in a crowded room and in more than one language.
We write long lists, read them aloud in both studios and cut until ten are left. Those ten are checked for trademarks, domains and meanings in the languages that matter before anyone is allowed a favourite.
What we make
The name, the reasons behind it and a short note on how to say it. Often a tagline, and a page on tone of voice: the words the company uses, the ones it avoids and how it sounds when something goes wrong.
How it ends
The final name is presented set in type, on the things it will appear on, next to the alternatives that came closest. A name is easier to choose when it is seen at work.
