Coleman

Industry: Sport
Year: 2025
Services: Identity, Websites, Photography, Motion

The Coleman website with the headline move with intent over a black and white photograph of an athlete mid-jump, and a barbell on the floor below

A strength gym that wanted to look like a place to train, not a place to sell memberships.

Creative direction: Pau Vidal
Photography: Ingrid Halvorsen
Development: Marta Soler

Coleman coaches small groups in a converted warehouse. Their old site was full of discounts and stock photos of people smiling at machines.

We photographed the members during real sessions, set the type heavy and plain, and moved the timetable to the front.

The Coleman programme page with portraits of four coaches against a pale sky

The Coleman about page with the headline built for strength over a blurred photograph of the gym

The Coleman classes page listing six ways to train, each with an action photograph

The Coleman one to one coaching page with plans and prices

The Coleman coaches page with full length portraits of the team

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