Identity
Logos, type and colour that hold up on a sign, a screen and a receipt.
Includes
- Logo and wordmark
- Type and colour
- Guidelines
- Packaging
- Signage
An identity is the set of decisions that lets a company look like itself without thinking about it. A logo is one of those decisions, rarely the most important one.
We start with the places the brand will live, from a shopfront to a delivery note, and design for the hardest of them first. If the system works on a receipt printer, it will work on a billboard.
What we make
A wordmark or symbol, one typeface in a few weights, a small palette and the rules for using them together. Then the things people actually touch: cards, bags, signs, packaging and the templates the team will use every week.
How it ends
Guidelines short enough to be read, with real examples instead of forbidden ones. Every file the team needs, named so it can be found. And a session with whoever will look after the brand once we leave.
